(1st story) Ant and Dec 'close to signing £30m deal' with ITV https://www.theguardian.com/media/2016/sep/07/and-dec-close-signing-30m-deal-itv 
Summary: Ant and Dec are ready to sign a new £30m three-year contract with ITV - because the broadcaster are wanting to keep them knowing the success their bring within their shows. The new deal is expected to be signed before they head off to film the next series of the Im a celebrity.. Get me out of here in January. The current deal expires at the end of this year, they are wanting to quickly sign the deal as the end of year is quite close. Both the broadcaster and the duo themselves want to stay since they do have build a good relationship along them. Ant and Dec could be looking to go into the ITV competitors (Netflix and Amazon) but they feel it is not necessarily for now."
- Ant and Dec are set to receive about a 20% boost over 25m value of their last 3 year deal.
- Extended the length of their exclude relationship with broadcaster to 18 years.
- ITV has a potential of £10n sales in the next few years.
My opinion: Ant and dec are two very strong duo, they bring a huge success within Itv and to their shows, they have fantastic audience figures which shows they present their shows very well in terms of attracting audience. Ant and Dec are favourited by the audience and its clearly shown so by keeping them, ITV would be making the best decisions. By extending the length of their exclusive relationship with the broadcaster to 18 years is a very long time, a lot of the things in media and tv can change fairly quickly. For example right now, the younger audience whom ITV do target mostly do not watch TV that often nor get a TV licence since you want watch everything on demand.. in 18 years time TV could possibly not be a thing?
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