1) Read this Ofcom 2015 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom document.
- The primary source is a news survey
commissioned by Ofcom and conducted by Kantar Media in September/October 2015,
comprising a face-to-face omnibus survey of 2921 people across the UK.- Other data used for this report is from newspapers readership figures from the national readership survery and online consumption metrics + television viewing from BARB.
- Quantitative research included from: methodological differences
time period differences
differing definitions of news
2) What are the most popular platforms for audiences to access news and how has this changed in recent years?
Television is by far the most-used platform for news, with 67% of UK adults saying they use TV as a source of news.
Television is by far the most-used platform for news, with 67% of UK adults saying they use TV as a source of news.
The number of people who use the internet or apps for news has remained the same since
2014, with just over four in ten (41%) doing so, compared to just under a third in 2013 (32%).
Newspapers are used by three in ten (31%), which represents a decrease of nine
percentage points since 2014 and 2013 (when 40% of UK adults said they used newspapers
for news). There has also been a decrease in those that say they use radio as a source of
news (from 36% in 2014 to 32% in 2015). Audiences still view news in these ways but now its depending on the age audiences to how they view the news.
3) How do different age demographics access news in the UK?
People at the age of 16-24 (51%) use the TV for news whilst 86% of the age 55+ access news from the TV.
People at the age of 16-24 (51%) use the TV for news whilst 86% of the age 55+ access news from the TV.
TV: 51% (16 - 24)
86% (55+)
86% (55+)
Newspaper: 21% (16-240
44% (55+)
Radio: 23% (16-24)
37% (55+)
News online: 59% (16-24)
23% (55+)
4) Does socio-economic status change attitudes to news? If so, how?
People in the AB socio-economic group are more likely than those in the DE socio-economic
group to consume news on any of the four main platforms: TV (71% vs 67%), the internet
(50% vs. 29%), newspapers (38% vs. 26%) and radio (46% vs. 23%).
5) How many different sources of news are used on average? How does differ between different groups?
Of the four main platforms, three in ten (31%) respondents use only one platform for news, with just under two in ten (19%) using only the TV alone, 11% using only the internet, 3%
6) How has news consumption through television changed in recent years?
However, there has been an eight percentage point decrease since 2014 (75%), following a three percentage point decrease between 2013 (78%) and 20143 .
7) How much has news consumption through newspapers declined since 2005?
The reach of national newspapers has decreased considerably in the past ten years, with reach among all adults decreasing by more than 27 percentage points since 2005
8) How does newspaper reach differ by age group?
Reach of national newspapers varies by age group: 29.3% of 15-24s are print newspaper readers, compared to 67.9% of over-65s.
9) Which are the most popular newspapers and websites in the UK? What do you know about those newspapers' political viewpoints?
Daily Mail d 5.5 million users
The Sun follows with 5.2 million users,
The Sun follows with 5.2 million users,
Daily Mail had 1.8 million users, while The Sun had 0.06 million.
The Sun (20%), the Daily Mail (19%), the Daily Mirror (13%), the Metro (12%) and The Times (9%
10) How does online news consumption differ for age, gender and socio-economic status?
Four in ten (41%) UK adults say they use the internet for news. Six in ten (59%) UK adults aged 16-24 say they use the internet or apps for news, compared to just under a quarter (23%) of those aged 55+
Over half (53%) of those in the ABC1 socio-economic group use online sources for news, compared to a third (32%) of those in the C2DE socio-economic group.
Men are more likely than women to say they use internet for news (45% vs. 37%).
11) What percentage of people use social media to access news? How does this differ by age and socio-economic status?
Of those who use the internet or apps for news, around half (51%)
ore than two in five (43%) respondents say they use social media sites
37% who say they use search engines
28% who use websites or apps of newspapers
17% who use websites or apps of news aggregation sites
16% who use websites or apps of online news organisations,
6% who use websites or apps of news magazines
5% using blogs
about six in ten (61%) 16-24s who use the internet/ apps for news say they use social media sites, compared to just over a quarter of those aged 55+ (26%)
search engines; 47% of 55+s and 32% of 16-34s say they use these for news.
The DE socio-economic group are more likely than those in the AB group to use social media sites for news (52% vs. 40%)
ABs are more likely than DEs to use the websites or apps of newspapers, news magazines, TV and radio companies and online news organisations.
12) What percentage of users only use social media sites for their news?
Ten per cent of online news users use only social media sites for news, rising to 16% of those aged 16-24.
overall, 30% of those who used social media for news said they ‘mostly’ accessed their news stories through social media posts,
13) What are the most popular online sites for news?
Ratings by users were highest overall for the BBC website or app; the Sky News website or app, and the Guardian/Observer website or app. Ratings were lower for users of Facebook, YouTube, and the Daily Mail site, with the exception of ‘it offers a range of opinions’ for Faceboook and YouTube.
14) What percentage of 16-24 year olds access news mostly from social media?
61%
15) How do audiences find stories online? Do you follow links or go to the homepage of the news provider?
14) What percentage of 16-24 year olds access news mostly from social media?
61%
15) How do audiences find stories online? Do you follow links or go to the homepage of the news provider?
Applications
New/digital media: audience and institution
16) What are the benefits for audiences from the changes new and digital media have had on the news industry?
- can watch news 24 hours
- variety of perspective
- easier
- quicker
17) What are the benefits for institutions from the changes new and digital media have had on the news industry?
- reach a wider audience
- increase consumption
18) What are the downsides for audiences as a result of new and digital media in news?
- incorrect information
- too many opinions less fact
19) What are the downsides for institutions as a result of new and digital media in news?
- costly
- loss of audience
- having to keep up
20) Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions? (Write a mini-essay answering this final question, making sure you use statistics that you have researched from the Ofcom report.)
audiences probably benefit more with the increased variety of opinions, platforms with easiness to access. Moreover new can now be tailored for audiences to suit their tastes and preferences leading to their favourite topics coming through encouraging the reading of news rather than ignoring it because you 'arent interested'
audiences probably benefit more with the increased variety of opinions, platforms with easiness to access. Moreover new can now be tailored for audiences to suit their tastes and preferences leading to their favourite topics coming through encouraging the reading of news rather than ignoring it because you 'arent interested'
Write a mini-essay answering this final question, making sure you use statistics that you have researched from the Ofcom report.
The news has changed dramatically over the last 20 years, this is because the access from different platforms in the media world due to the fast development in the media. The frequent updates allows audiences to be aware about the news all the time from news apps, discovery page on Snapchat and online this is because technology is so advanced, this allows audiences to know more information about far corners of the earth. Audiences have benefited from this change massively just because as news is now highly view on social media such as Facebook and Twitter because audiences are now able to voice their opinions and views about the matter and have an discussion with other people as it is shared for others to see, this also reinforces audiences to be active.
Institution have been the least who benefited from the change of news in the last 20 years, this is because of a lot of journalist have lost their jobs just because audiences are not viewing news the transitional way. This could be dangerous because journalists challenge the powerful for the audience, if journalism goes down in the years to come, we wouldn't have the professional journalists doing that for us.
In conclusion, i think that in the next 5/10 years news would changed even more dramatically due to the increasing technological change that is happening at a astonishing speed which for the news has to adapt to for it to be even more widely accessible and used. However this would lead to people view news in a less traditional way e.g. through print and broadcast but rather through social media and online which now slowly becoming the case already.
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