The decline in Newspapers: MM case studies

The New Day
The New Day was a brand new newspaper launched by institution Trinity Mirror earlier this year and folded after just two months. Complete the following tasks on your blog:

2) What was the New Day trying to achieve?
New Day was created to allow the customers insight to people's modern lifestyle. They were trying  to gain back peoples interest in newspapers and trying to make them buy newspaper instead of reading online. They had thought that with New Day it could bring that back. 

3) List the key statistics on the first page: how many people buy newspapers in the UK? How has this declined in the last year?
 []About 6 million people buy the newspaper in Britain every day. 
 []Over a million people have stopped buying a newspaper in the past 2 years.

4) What audience were the New Day trying to attract?
New day was going to be pitched at middle and higher audience - 35 - 55 years old people, the audience who want a more modern approach to news. 

5) Why do you think the New Day failed so spectacularly? There are several possible reasons listed in the article but do develop your own opinion here as well.
The reason why I think New Day failed is because they were putting up content that wasn't going to meet their specific age group needs and wants to what they look for in a news paper. New Day were putting rather "soft - non news features" this style of news wouldn't be suitable to the older age group but younger, possibly young adults or teenagers. The fact that this newspaper was created to allow customers get an insight to people's modern lifestyle could have been successful but not for a newspaper, but i think it would be better for a magazine to put down these sort of content - Newspaper role is to give news to people, that what people look for in news; soft or hard hitting news stories but not any other content. 

The Guardian
The Guardian is another British newspaper struggling with a steep decline in print sales. However, the Guardian's survival strategy has been built around a global online approach to digital content. Complete the following tasks on your blog:

2) List the key statistics on page 10: 
[] How many unique digital browsers used the Guardian website in June 2016? Almost 9 million unique browsers - 1/3 were from the UK. 
[] What are The Guardian's latest print sales figures? 161,000 print circulation for the Guardian.
[] How does this compare to the Telegraph? They were way behind - Telegraph had 472,000
[] In terms of finances, how much did the Guardian lose in 2015? The Guardian reportedly lost around £70 million, with slower than expected digital and sales failing in revenue from print.

3) What has been The Guardian's strategy for reversing this decline?
To have there news be provided for a global audience. Over the past 2 years, the Guardian has devolved themselves to deliver 24 hour rolling coverage of major world news event. 

4) What global event did The Guardian's digital coverage win awards for?
The Guardian's repotting on the Paris attacks won praises from readers and the from the society of Editors at their Press Award for 2015. The Guardian was the winner of the "Website of the year". 
5) In your opinion, will the global website strategy be enough to save The Guardian?
In my opinion, i think the global website strategy can help save the guardian, this is because they will be providing and attracting much more of a bigger mass audience who are willing to read/click on the biggest and well know newspaper brand. As stated that "around the world more than 12- million unique browsers visit the Guardian every month" if these statistics continue to grow, the Guardian can be saved.