The Lad Bible strikes deal with Discovery for TV show clips
Summary: This article explains that the "Lad Bible" has sealed a deal with Discovery to create clips from shows including Bear Grylls, that will help and appeal to their youth fan base. The are clips that will be covered are designed to appeal to the younger market such as " extreme survival, risky collisions, explosions, amazing motors..." Shows like Bear Grylls rises to the expectations that the younger audience want to see - "Our audiences absolutely love the heart-in-the-mouth moments that these shows provoke." As well as manly aiming at the male audience, the Lad Bible do try to aim at the female millennials, with sites such as "Pretty52" this competes with Vice female brand Broadly and Elite Daily, owned by the parent company of the Daily Mail. and with males its such as "The Sport Bible" (not saying this doesn't aim to female audience but it is heavily targeted towards males)
[] The Lad Bible Group is home to some of the best-loved media brands for youth audiences
[] creates an incredible opportunity to engage and monetise this passionate group by sharing great moments from our hit shows across multiple platforms
My opinion: By having the UK's biggest online community for young people making deals with other big institutions that young people are already fimilar with shows that Lad bible know their target audience and know how to appeal to them, by knowing their interests and trying to involved those interest to their website and attract to much a wider audience. Since Lad Bible attracts the youth mainly, which is very hard to do, they use the interaction to gain their attention and keep them interests from keeping their clips current and obviously shows that are popular in the younger audiences just like Bear Grylls.
[] The Lad Bible Group is home to some of the best-loved media brands for youth audiences
[] creates an incredible opportunity to engage and monetise this passionate group by sharing great moments from our hit shows across multiple platforms
My opinion: By having the UK's biggest online community for young people making deals with other big institutions that young people are already fimilar with shows that Lad bible know their target audience and know how to appeal to them, by knowing their interests and trying to involved those interest to their website and attract to much a wider audience. Since Lad Bible attracts the youth mainly, which is very hard to do, they use the interaction to gain their attention and keep them interests from keeping their clips current and obviously shows that are popular in the younger audiences just like Bear Grylls.
No comments:
Post a Comment