Ad-blockers: are publishers tempted to feed the hand that bites them? https://www.theguardian.com/media-network/2016/oct/04/adblock-plus-publishers-tempted-feed-hand-bites
Summary: This article discusses how Ad Block, a commercial company, are now issuing a licensing fee for companies have their ads deemed acceptable – and therefore whitelisted. This is an advantage for the company behind Ad Block, Eyeo, as larger publishers and ad networks will see 6% of the total advertising revenue from these ads go to Adblock Plus. Some say that Eyeo has erected a gate and now it is charging people to go through it. Adblock’s move does allow publishers to reach a valuable, tech audience who have previously put themselves out of reach, and with ads that it deems to be non-intrusive, although some people think its costly.
- Adblock Plus says it has over 1,000 publishers on board
- Larger publishers and ad networks will also see 6% of the total advertising revenue from these ads go to Adblock Plus
My opinion: Commercial company like Ad block wanting to gain more revenue is something that you would accept because of the power it has over other advertisers, which could be seen as an advantage for them.
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