Pixel is a direct challenge to Apple – and a referendum on Google
Summary:
Google makes a new phone to competing iPhones directly, instead of joining up with third parties. This is in order to dodge division when it comes to the continuous progresses in programming and software. This is as they believe that audiences are becoming more conscious about the updates due to bigger awareness and background information - less of leading partnership. This will certainly test the brand of Google and Apple.
[] Android has made the operating system the world’s most popular on mobile, ahead of iOS, with over 1.4bn devices active a month
[] Google and its Nexus partners have only sold around 23m in total since 2010, making them only 0.2% of the total shipments of smartphones in that period.
[] Samsung has sold a total of 520m Samsung S models over the years
[] Apple has sold 1bn iPhones.
My opinion:
This is an exciting development as you will have Apple's market supremacy tried as well as find out rather directly what audiences truly favour, with the pure research and data power google has, apple is maybe in for it. This is a positive as this jar between the two major brands would stop only Apple being the market leader allowing for a different opinion and trend to enter the phone market over an opinion leader led response and development.
My opinion:
This is an exciting development as you will have Apple's market supremacy tried as well as find out rather directly what audiences truly favour, with the pure research and data power google has, apple is maybe in for it. This is a positive as this jar between the two major brands would stop only Apple being the market leader allowing for a different opinion and trend to enter the phone market over an opinion leader led response and development.
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