Tuesday 8 November 2016

Weekly New Digital Media - 09.11.16 (18)

Student’s fake John Lewis Christmas advert is runaway hit 





Summary: An A-level student who created a spoof John Lewis Christmas advert as part of his coursework has attracted hundreds of thousands of fans after the video was posted on YouTube. Bearing all the hallmarks of the traditional tear-jerker from the British department store, Nick Jablonka’s advert, titled The Snowglobe, has led to many viewers calling for him to be hired by the company

My opinion: Through this, it shows that institutions work can be carried out by ordinary people who have the same passion and can deliver their work to a large audiences to their standards. John Lewis's Christmas adverts are always so famous and popular among people, this is through their strong message and the visuals it delivers to their audiences, in my opinion, this A level student done a good job showing that too. However, at the very end of that video, as it has put John Lewis's brand name could be something that persuaded people to actually think it was really done by the institution itself. 

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