NDM: Globalisation

One of the topics that we need to cover in A2 Media is Globalisation - which has huge relevance to digital media, news and beyond.

You should have read the notes on Globalisation in class - the handout is here if you need an electronic copy.

Globalisation and news: blog task

Having discussed these issues in class in relation to our news case study, you now need to answer the following questions on your blog:

1) Is our news influenced by American cultural imperialism? Give some examples arguing for or against this perspective.
Cultural imperialism is often when theres a cultural influence but also their dominant ideologies and values are represented on other countries. I believe that UK news is heavily included by American culture, this is because we get a lot of our resources and stories from there. I think without noticing it, from how we present our news to the stories we share are americanised. An example of this through American's presidential elections - the UK news became very similar to how America does their news outlets as well as the information they were sharing. 

2) Has the increased globalisation of news improved the audience experience? How? Why?
In my opinion, I think that the increased globalisation of news has improve the audiences experience because audiences are able to gain news worldwide and its very accessible for them to do so. This can be news that is suitable for audiences - news provided in their own language or from there hometown - through globalisation this has happened. In addition, by having this increase means that audiences are able to see news differently and make their own judgements on news, in terms of how different stories are represented and what stories are shown. 

3) Has globalisation benefited or damaged major news institutions? How? Why?
I believe that globalisation benefits major news institutions rather than damage them. I believe this because it allows major institutions become well known globally and it could possibly bring them more connections, in terms of the resources they gain and how they may represent themselves in the countries that they want to become well known. Although a damage for this can be that audiences see that major institutions are just branding their organisation without any good intention for the country itself.