ABC to lose 200 jobs by June in latest round of cuts
Michelle Guthrie, calls a tough strategy to bring transformational change to the national broadcaster.The job losses will start immediately in support areas in the TV news and television divisions, and move on to content areas later in the year. Citing “red tape”, “duplication” and “over-management”, Guthrie told staff in a national address on Tuesday that they had to break down the silos between news, radio, TV and digital, and work together to create content audiences wanted. “We lack the flexibility to quickly adjust to the fast-changing audience trends,” Guthrie said. “Our reach on television and radio is declining and digital is struggling to bridge the divide. Guthrie said the “tough decisions” would hurt the people affected but would deliver in the long term.
[] Managing director Michelle Guthrie says cuts will eliminate duplication and break down silos between news, radio, TV and digital
[] The ABC will cut 20% of management positions and lose 200 staff by June
[] Executive team will be reduced from 14 to eight and powerful new overarching roles have been created
[] Reducing management, eliminating duplication and achieving production and support efficiencies – between 150 and 200 staff will leave the ABC by the end of this financial year.”
[] 14-strong executive have been dropped from the main table
[]aiming to reduce management roles by 20% across the corporation, with support areas to bear a heavier percentage of this cut.
My Opinion: This is a show of what the new developments to new media is doing to traditional media. ABC have been a well established and yet so high corporation, seeing that even well established organistions are facing troubles from what technology has done, to me, personally shows how fast traditional media is declining. Yet the postivies of this is that they recorginse that it is important to adapt to the changes but accepting that despite they are struggling, they were making an effort to adapt to the changes instead of just quitting and not facing the new developments that are coming towards a wide range of audiences.
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